A strategic and creative multi-product Senior Womenswear Designer, with experience in Garment tech, Quality Control, sample production and processing from D&D to the shop floor. Multi product areas covered including Denim, Casualwear, Soft Separates, Jersey, occasion wear & knits.
Extensive knowledge of jersey & woven garment construction, sample sealing and fit.
My design portfolio contributed towards WW Denim & Casual Bottoms becoming Number 1 market share for M&S.
Passionate about sustainable product development and manufacture.
Strong trend & colour analysis, and extensive Far East and near shore travel.
M&S
SENIOR WOMEN’S DENIM & CASUAL WEAR DESIGNER
Aug 2019 – April 2025
London Full time hybrid
The WW Denim & Casual Bottoms beat budget by £21.3m +8.3% vs LY.
Helped boost M&S style credentials by developing the Palazzo jean, Horseshoe jean, Barrel jean, Seamless jean and their casual equivalents.
Designed best-selling Linen bottoms range and increased mix of sales for 18-34 yr-olds online for the dept by +53% on LY.
Introduced best-selling £29.50 Fashion Essentials into the Denim range for SP25.
Responsible for introducing 25% recycled denim within the whole of the M&S WW denim range from 2023 to current season.
M&S Casual Bottoms
Nishat Apparel
SENIOR WOMEN’S DENIM & CASUALWEAR DESIGNER
Apr 2017 – Aug 2019
Freelance / Customer facing
Denim fabric mill Pakistan - Catwalk, trend, sample development and retail analysis for customers Next, Primark, Oasis, New Look etc.
F&F Tesco
SENIOR WOMEN’S SOFTS & OCCASIONWEAR DESIGNER
Feb 2010 – July 2017
Permanent Freelance
Softs & Occasion wear for F&F Direct online offer - LTD EDITION RANGE.
India / Sri Lanka / Turkey sourcing and sampling.
Next
Senior Women’s Casual Bottoms Designer
March 2007 - Jan 2009
Leicester Full-time.
Casual woven trousers, skirts & tops from China, India, Sri Lanka & Turkey.
French Connection
Senior Women’s Multi Product Designer (casual & formal)
June 2005 – Feb 2007
London Full time
Full-time.
Sourced vintage design inspiration for quarterly ranges, including fabric, print and embellishment development. Worked closely with pattern room to develop and fit sample. India and China sourcing.
