Strategic and creative multi-product designer specialising in women's Denim and Casualwear.
My Design portfolio helped M&S achieve the number one market share in women's denim and casual bottoms from 2023 to today.
Passionate about sustainable product development, with strong trend analysis skills and extensive travel experience in the Far East and near shore regions.
M&S
SENIOR WOMEN’S DENIM & CASUAL WEAR DESIGNER
Aug 2019 – Present
London Full time hybrid
The WW Denim & Casual Bottoms beat budget by £21.3m +8.3% vs LY.
Helped boost M&S style credentials by developing the Palazzo jean, Horseshoe jean, Barrel jean, Seamless jean and their casual equivalents.
Designed best-selling Linen bottoms range and increased mix of sales for 18-34 yr-olds online for the dept by +53% on LY.
Introduced best-selling £29.50 Fashion Essentials into the Denim range for SP25.
Responsible for introducing 25% recycled denim within the whole of the M&S WW denim range from 2023 to current season.
M&S Casual Bottoms
Nishat Apparel
SENIOR WOMEN’S DENIM & CASUALWEAR DESIGNER
Apr 2017 – Aug 2019
Freelance / Customer facing
Denim fabric mill Pakistan - Catwalk, trend, sample development and retail analysis for customers Next, Primark, Oasis, New Look etc.
F&F Tesco
SENIOR WOMEN’S SOFTS & OCCASIONWEAR DESIGNER
Feb 2010 – July 2017
Permanent Freelance
Softs & Occasion wear for F&F Direct online offer - LTD EDITION RANGE.
India / Sri Lanka / Turkey sourcing and sampling.
Next
Senior Women’s Casual Bottoms Designer
March 2007 - Jan 2009
Leicester Full-time.
Casual woven trousers, skirts & tops from China, India, Sri Lanka & Turkey.
French Connection
Senior Women’s Multi Product Designer (casual & formal)
June 2005 – Feb 2007
London Full time
Full-time.
Sourced vintage design inspiration for quarterly ranges, including fabric, print and embellishment development. Worked closely with pattern room to develop and fit sample. India and China sourcing.
